The People Who make New Leaf Tree Syrups Possible

Michael Farrell
Co-Founder and CEO

Michael first learned about the wonders of maple syrup during a college field trip while obtaining his masters degree in forestry from the SUNY College of Environmental Science and Forestry in Syracuse, N.Y. He then started tapping trees on his childhood property and soon after went on to serve for 13 years as the Director of Cornell University’s Uihlein Forest, a maple syrup research and extension field station in Lake Placid, N.Y. Michael focused his efforts on the sustainable development of the maple syrup industry, assisted thousands of sugarmakers with their own operations, and conducted a great deal of research and education on the potential for tapping other species beyond maple.

Kirklyn Denis, Forester

There is a saying that the best fertilizer for a piece of land is the landowner’s footprints. We are fortunate to have Kirklyn Denis walking our forested lands every day to ensure our management activities are being executed in the most efficient and environmentally friendly manner as possible. Kirklyn grew up working and playing in the Adirondack forests near Tupper Lake, N.Y., and went to nearby Paul Smiths College to pursue his degree in forestry.

Bill Louis
NY Operations Manager

With over 500 miles of food-grade tubing strung among our trees, over the rivers, and through the woods, we are very fortunate to have Bill Louis managing our N.Y. operations.

A plumber by trade, Bill has taken a lifetime of experience with plumbing and irrigation to oversee one of the largest tree sap plumbing operations in the world. Bill grew up in the same small town where he now gets to spend each and every day engaged in work he loves.

Scott Williams
VT Sugarbush Manager

Scott grew up on a farm outside of Bennington Vermont, where he worked a 100 acre sugaring operation during his youth hauling heavy buckets of sap back to the sugarhouse.

After serving in the US Navy, he attended Marlboro College where he worked as a forester’s assistant, a logger, and a ‘tree monkey.’ Scott also has a law degree and worked as an attorney for many years before returning to his roots to manage the 3,000+ acre Marshfield operation.

Jamie Fass
Marketing Specialist

Jamie recently graduated from Barnard College at Columbia University in New York City, with a dual degree in Economics and Gender Studies. She has experience working both in the food world and digitally-focused marketing and communications.

Understanding food as an intersection point for many social, political and environmental issues, Jamie is passionate about effectively and creatively telling the story of New Leaf Tree Syrups.

Andrew Farrell
Marketing Intern

As the nephew of our CEO and cofounder Michael Farrell, Andrew has been around maple syrup his entire life. He started out drinking sap straight from the tree and pouring pure maple syrup on everything his parents would let him.

Andrew focused several of his science fair projects over the years on various sap and syrup projects and is now doing an internship with us to look at all of the market opportunities for the wide variety of tree saps and syrups we produce. He lives in Albany, NY and currently attends Albany High School.
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